• When many spas are designed, the last area given consideration is the retail center/area.
  
  
• You can start with the best structurally and interior designed retail space, but the person in charge of physically maintaining it - stocking the shelves, dressing it up for promotions -- most likely doesn't have a clue what "visual merchandising" is all about.
  
  
• There's a pervasive notion that pushing retail sales in a spa environment is simply in poor taste, and many beauty therapists continue to be resistant to the idea of selling. Products should simply be able to sell themselves, putting all the more pressure on your retail area to be inviting.

Written specifically for spa owners, managers, or assistant managers, this working guidebook gives you the tools and the basic knowledge to help you convert your spa into a selling environment.

Chapters include:

• Spa vs. Retail: What is Visual Merchandising
• Understanding Retail Lay-out & Flow
• Basic Design Elements and Principles:
       Understanding Color
       Understanding Rhythm
       Understanding Balance
       Understanding Proportion
  
• Retail Fixtures - Merchandising Counter & Shelving Displays
• Signage
• Lighting
• Working With Thematic Concepts
       Christmas
       Summer & Slimming
       Romance
       Men
• Getting Started…Planograms
• Becoming Retail Friendly
• Sensory Marketing